After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.

In this witty, gritty, in-the-trenches book, readers will learn about:

• Embracing risk with wisdom

• Cultivating authentic customer relations

• Developing a positive business culture

• Supporting all-important operations

• Simple approaches to marketing

• Sustaining a healthy work-life balance

• And . . . the “cogs” in the global supply chain that enable the world to survive (literally)

Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel’s), small markets, and many other hardworking entrepreneurs who keep the global economy running.